US EditionRivian Targets “Broader Audience” with New, Lower Cost Mid-Size Electric SUV
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Rivian targets “broader audience” with new, lower cost mid-size electric SUV
US EV maker Rivian is targeting a "significantly broader audience" with a lower priced new mid-range SUV that includes some sub-$US50,000 variants. The post Rivian targets “broader audience” with new, lower cost mid-size electric SUV appeared first on The Driven.
US electric vehicle manufacturer Rivian is preparing to launch a new SUV aimed at a significantly larger customer base than the company's previous models. With the R2 series, the manufacturer is expanding its portfolio with a vehicle positioned below the well-known R1 models in terms of price. Initial deliveries – although the European launch is uncertain – are scheduled for next spring. For Rivian, the model is of strategic importance, as it is…
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