Rivian CEO Says Cheap EVs Mostly Suck And He’s Finally Doing Something About It

Rivian Aims to Expand EV Options Below $50,000 as Market Evolves

Rivian CEO RJ Scaringe said Tesla’s continued dominance in the U.S. electric vehicle market stems less from brand loyalty and more from the lack of affordable alternatives, particularly for consumers seeking EVs priced under $50,000. In an interview with Fox Business, Scaringe pointed to the scarcity of compelling options in that price range, which he [...] The post Rivian Aims to Expand EV Options Below $50,000 as Market Evolves appeared first …

Rivian CEO Says Cheap EVs Mostly Suck And He’s Finally Doing Something About It

While Rivian builds all of its EVs on US shores, it’ll still feel the impacts of Trump’s tariffs. RJ Scaringe believes the only way to grow EV sales is to offer customers more choice. The company is readying two more affordable model lines known as the R2 and R3. As the electric vehicle market continues to evolve, one thing has remained constant: Tesla’s commanding lead, even as it faces recent setbacks. That dominance, according to Rivian CEO R…