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IPL’s Brand Value Soars to $18.5b, RCB Becomes Top Franchise

  • The Indian Premier League's brand value has increased by 12.9% to reach USD 18.5 billion in 2025, according to a study by Houlihan Lokey.
  • Royal Challengers Bengaluru became the top franchise, with a brand value of USD 269 million, surpassing Mumbai Indians and Chennai Super Kings.
  • The Board of Control for Cricket in India earned Rs 1,485 crore from sponsorships, reflecting a 25% increase compared to the last cycle.
  • The IPL's total ad revenue for 2025 exceeded USD 600 million, marking a 50% increase from the previous year.
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The total business value of the Indian Premier League (IPL) has now reached $18.5 billion, while this year's champion team Royal Challengers Bangalore has been declared the most valuable franchise. These figures were released in a recent report by leading American investment bank Houlihan Lockie. According to the report, the brand value of the 10-team T20 league has increased by 13.8 percent compared to last year and is now $3.

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The Economic Times broke the news in on Tuesday, July 8, 2025.
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