US EditionRich Products Sweetens IDDBA 2025 with New Baileys Partnership
- On May 29, 2025, Rich Products, a global family-owned food company, announced a new partnership with Baileys ahead of the IDDBA conference in New Orleans.
- This collaboration builds on Rich's legacy since 1945, aiming to innovate with non-alcoholic Baileys-flavored bakery products showcased at the bakery industry's largest trade show.
- Rich's will present several Baileys-inspired items including an alcohol-free Irish Cream Ice Cream Cake, Cheesecake, Baked Cookies, Tres Leches Soak, and Bettercreme, alongside a live AI-driven recipe creation experience at booth #2425.
- Visitors can engage with AI that generates personalized three-piece recipes based on individual preferences, with Rich's bakery team demonstrating preparation live to highlight creativity and efficiency.
- By combining product innovation with digital interaction, Rich's expects to strengthen its leadership and help food professionals stay competitive in foodservice and retail bakeries worldwide.
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