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Rhône. Waiting Files, Shortage, Resale: Decrypting the Phenomenon of Luxury Watches, This "Strong Identity Signal"

Summary by leprogres.fr
Yet much expected, the event to launch the collaboration between the watchmakers Swatch and Audemars Piguet had been cancelled after a night marked by tensions around the Lyon brand, rue Edouard-Herriot. But why are young people so interested in luxury watches? Is buzz always beneficial to the brand?

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Rhône. Waiting Files, Shortage, Resale: Decrypting the Phenomenon of Luxury Watches, This "Strong Identity Signal"

Yet much expected, the event to launch the collaboration between the watchmakers Swatch and Audemars Piguet had been cancelled after a night marked by tensions around the Lyon brand, rue Edouard-Herriot. But why are young people so interested in luxury watches? Is buzz always beneficial to the brand?

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leprogres.fr broke the news on Saturday, June 27, 2026.
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