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Rewind 98.9 Debuts In Big Rapids

Summary by RadioInsight
After filing their swap with Smile FM, Jeffrey Scarpelli’s Mentor Partners signed on 98.9 WWRW Big Rapids Township MI on Sunday, September 7 at 12pm. Absorbing the Classic Rock format and branding of the former “Rewind 99.1” W256CC/WWBR-HD2 Big Rapids, the new “Rewind 98.9” upgrades from the translator to the new Class A signal. Mentor Partners filed last week to acquire WWRW in exchange for the translator and $108,642. Scarpelli said, “From the…
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RadioInsight broke the news in on Tuesday, September 9, 2025.
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