Revolution in the Magic Peoples: From Distinction to Structural Development

Reading time approx.: 3 minutes, 24 secondsAfter almost two decades of consolidating itself as one of the most emblematic tourist programs in Mexico, the Magic Peoples face a new challenge: to stop being just a brand to become real engines of structural development. This is what the new National Strategy for Strengthening Magic Peoples, promoted by the Federal Tourism Secretariat, proposes through a model that seeks to sort, professionalize and …