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Boyfriend on Demand Review: Jisoo and Seo In Guk Shine in an Uneven Virtual Romance

Jisoo leads a 10-episode series where AI-driven virtual dating blurs with reality, helping revive a struggling webtoon and exploring the addictive nature of digital romance.

  • On March 6, Netflix premiered Boyfriend On Demand, releasing all ten episodes and starring BLACKPINK's Jisoo opposite Seo In-guk.
  • Set against office life, the series uses a virtual-dating app to explore the gap between idealised and real relationships, resonating with younger Korean drama audiences in recent years.
  • A roster of simulated partners including Seo Kang-joon, Lee Soo-hyuk, Lee Jae-wook, Ong Seong-wu, and Jay Park generated strong pre-release buzz, while Mi-rae's first virtual date with Lee See-hyuk's chaebol inspires ideas that boost the webtoon's ratings.
  • For a large part of its global audience, reviews say the series highlights Jisoo's move into leading-lady roles, with moments of charm but limited emotional impact and slow character development for Seo In-guk.
  • With its high-profile cast, Netflix acquisition made Boyfriend On Demand one of the most anticipated K-drama releases, while fan forums hailed a romantic-comedy revival despite some reviewers finding parts familiar and the app's lavish virtual dates driving Mi-rae deeper into virtual romance.
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The universe of Korean dramas continues to expand on streaming and now adds a new title that already generates excitement among fans. It is 'Boyfriend on demand', the new romantic comedy that arrives in Netflix with Jisoo, a member of Blackpink, as the protagonist. YOU CAN SEE: 'Stair to heaven', the drama that made a generation cry, arrives at Peruvian cinema: ticket cost and more When does 'Boyfriend on Demand' premiere? The series will arrive…

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Martin Cid Magazine broke the news in on Friday, March 6, 2026.
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