Retailers race to win Gen Z and Alpha loyalty

Identity Resolution Leads to Customer Centricity

Shoptalk’s theme this year was customer centricity. Putting the customer at the center can be a big challenge for brands. The first issue many companies run into is competing priorities. A retailer that needs to clear excess inventory before the next shipment feels the pressure to push clearance messaging even if a customer-centric strategy would […]

Retailers race to win Gen Z and Alpha loyalty

Retailers are transforming their strategies to engage the digitally native and influential Gen Z and Gen Alpha demographics. By creating immersive, personalised, and tech-integrated shopping experiences, brands are not only attracting these younger consumers but also fostering long-term loyalty and future growth. Sephora is at the forefront of this shift, recognising its stores as interactive spaces where young shoppers can explore beauty produc…