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Retailers Bet on Loyalty and AI — but Shoppers Are Quitting at Checkout Before Loyalty Takes Hold, Says New Research

Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and more besides! A growing mismatch between UK retailer strategy and shopper needs is driving online cart abandonment, according to new research* commissioned by ecommerce agency Quickfire Digital. The research suggests that, although loyalty and AI are still top of retailer focus in 2026, there is a drain in completion of t…

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Modern Retail

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Retailers bet on loyalty and AI — but shoppers are quitting at checkout before loyalty takes hold, says new research

Research shows over half of shoppers (54%) abandon purchases when faced with high delivery costs and over a third (37%) due to complicated check out processes, while in contrast, nearly half of retailers prioritise loyalty and AI over customer experience in 2026. A growing mismatch between UK retailer strategy and shopper needs is driving online […] The post Retailers bet on loyalty and AI — but shoppers are quitting at checkout before loyalty t…

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