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Retailer Zalando launches AI shopping agent as margins squeezed

  • On Tuesday, top European online fashion retailer Zalando launched Zalando Extended, its first AI shopping agent, enabling users to purchase items from other retailers like Westwing amid concerns that artificial intelligence could disrupt online retail.
  • The German retailer reported third-quarter revenue grew 5.1 percent to €3.17 billion, while gross merchandise value rose 7.5 percent to €4.54 billion, driven by adjusted earnings that increased 10.6 percent to 106.5 million euros.
  • Active customers reached a record 63.2 million, up 2.9 percent, while the B2B unit revenue surged nearly 28 percent to €354.4 million euros, with average customer spend rising 2.9 percent to 308 euros.
  • Shares in the German company fell 5 percent in early trading, as JPMorgan analysts cautioned that "the stock could drift lower" due to structural risks from agentic commerce development and lack of incremental positives.
  • Zalando confirmed its full-year 2026 guidance expecting reported revenue growth in the lower half of its 12 percent to 17 percent range, with adjusted earnings projected between €680 million and €720 million euros.
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Online retail group Zalando saw the number of active customers rise to a new record of over 63 million in the third quarter of 2026. Revenue and operating profit also increased over the past three months.

·Apeldoorn, Netherlands (Kingdom of the)
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PR Newswire broke the news in Chicago, United States on Monday, November 2, 2026.
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