Roots Corp. engages J.P. Morgan and Torys LLP to explore strategic options, including a potential sale, aiming to enhance shareholder returns amid ongoing operations.
On March 3, 2026, Roots Corp.'s board launched a strategic review to maximize shareholder value that could include selling the Canadian retailer, the apparel business announced Tuesday from Toronto.
The board said the review will identify opportunities to maximize value for all shareholders and hired J.P. Morgan Securities Canada Inc., financial adviser, and Torys LLP, legal adviser.
Shares jumped after the announcement, popping 8.3 per cent or 25 cents to $3.26 as Roots Corp., founded in 1973, operates over 100 corporate retail stores in Canada, two stores in the United States and more than 100 partner-operated stores in Asia.
Roots cautioned that there are no assurances the review will result in any specific action, and management said it will continue executing the current business plan.
Deanna Andersen predicts the review will soon show Roots is a powerful but under-monetized heritage brand after recent investments in digital marketing and partnerships.