Retail Media Leaders from Criteo, Best Buy, Mindshare and HEB Share Insights on Innovation – Beet.TV

Retail Media Leaders from Criteo, Best Buy, Mindshare and HEB Share Insights on Innovation – Beet.TV

CANNES – Retail media was a hot topic at the Cannes Lions International Festival of Creativity, with experts from top brands and agencies discussing its growing importance and potential for innovation. Among the highlights, Jon Watts, managing director of the Coalition for Innovative Media Measurement, moderated a panel featuring leaders in retail media, including Joe Maceda from Mindshare, Sean Ransenberg from HEB Retail Media Network, Jen Jens…

How Retail Media Earns Long-Term Brand Investment

Retail media networks (RMNs) are projected to generate $62 billion in ad spend this year. But behind the headline numbers, intensifying pressures and new competitors are forcing them to prove greater value. With rising ad costs and inconsistent insights, advertisers are questioning the return they get from media networks, while retailers push for deeper brand […]