US EditionRetail Media Is ‘Third Wave’ of Precision Advertising: Jivox CEO Diaz Nesamoney – Beet.TV
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Retail Media Is ‘Third Wave’ of Precision Advertising: Jivox CEO Diaz Nesamoney – Beet.TV
CANNES – Nearly a decade after helping pioneer dynamic creative in advertising, Diaz Nesamoney, founder and chief executive of Jivox, says retail media is redefining the industry, and his company is evolving to meet the moment. Speaking with Beet.TV’s Andy Plesser at the Cannes Lions Festival of Creativity, Nesamoney reflected on how far the space has come since their first conversation at the same event in 2016. “The last couple of years have g…
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