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Retail Has a Completion Problem, Not a Pricing Problem - Food Trade News & Food World
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Retail Has a Completion Problem, Not a Pricing Problem - Food Trade News & Food World
The current trend we’ve seen develop over the last few quarters is a unique one for many grocery retailers. Shoppers aren’t buying items – they’re trying to complete occasions. Retailers that continue to promote by category instead of by solution are missing the moment that matters most: conversion. Promotions aren’t underperforming because of price. Retail is losing because it isn’t helping shoppers complete the occasion. Walk any store during …
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