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Restaurant Brands Are Rebuilding Their Apps Around Loyalty, Personalization and Digital Guest Engagement
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Restaurant Brands Are Rebuilding Their Apps Around Loyalty, Personalization and Digital Guest Engagement
A recent wave of restaurant app launches, app relaunches, loyalty upgrades and app-centered promotions shows how quickly the role of the branded restaurant app is changing. For years, the basic promise was convenience: order ahead, pay quickly, skip the line and earn points. That still matters. But the newest activity from Earthbar, TGI Fridays, Domino’s, Taco Bell, Wingstop, Chipotle, QDOBA, MOD Pizza, Salt & Straw, Smoothie King, Philly’s Best…
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