U.S. Streamers Triple Amount of Creator Led-Programming in One Year
Ampere Analysis said Tubi drove most of the growth as creator-led shows from YouTube and TikTok reached younger viewers and expanded catalogs.
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Research: US streamers increasingly adding creator content
US streaming services added more than 3,700 hours of premiered creator-led programming in Q3 2026, up from 927 hours in Q3 2025, according to research from Ampere Analysis. Fox-owned Tubi accounted for more than three-quarters of the total. Ampere’s most recent US consumer survey found that audiences for ad-supported streaming services skew older, while younger […]
Reality leads streamers’ creator-led content quotient: Ampere Analysis
U.S. streamers are bulking up on creator-led content, with Fox-owned AVOD service Tubi leading the charge, according to new research from UK-based Ampere Analysis. Ampere’s research shows that U.S. streaming services ...
Ampere: Tubi Tops All U.S. Streamers With Creator-Led Programming
U.S. streaming platforms added more than 3,700 hours of creator-led programming in Q3 2026, up almost 300% from the 927 hours during the same period last year, according to new data from Ampere Analysis. Fox-owned free ad-supported Tubi drove 75% of the growth. Creator-led programming is film, television, or digital video content conceived, developed, and … Continue reading "Ampere: Tubi Tops All U.S. Streamers With Creator-Led Programming" The …
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