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Research: Products Labeled as Sustainable Sell Better

Summary by hbr.org

A comprehensive analysis of Amazon sales data reveals that sustainability labels like “Climate Pledge Friendly” increase consumer demand by 13–14% for up to eight weeks after adoption. This sales boost is not driven by pricing or advertising, nor by improved search rankings or filter usage. Instead, consumers engage in passive search—opting for labeled products when given the choice, even if they’re not actively looking for sustainable options. …

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Research: Products Labeled as Sustainable Sell Better

A comprehensive analysis of Amazon sales data reveals that sustainability labels like “Climate Pledge Friendly” increase consumer demand by 13–14% for up to eight weeks after adoption. This sales boost is not driven by pricing or advertising, nor by improved search rankings or filter usage. Instead, consumers engage in passive search—opting for labeled products when given the choice, even if they’re not actively looking for sustainable options. …

4 days ago

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hbr.org broke the news in 4 days ago on Monday, June 23, 2025.

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