Research: Nearly Half of consumers see social media as TV

Deloitte: More Than 40% of Consumers Eye Social Media Video, Streaming as 'Watching TV'

An increasing number of Americans consider streaming social media video and streaming content the same as watching legacy television, according to new data from consulting giant Deloitte. Deloitte found that 41% of surveyed consumers said watching both social media videos and streaming services are forms of “watching TV.” Meanwhile, about 50% Gen Z and Millennials … Continue reading "Deloitte: More Than 40% of Consumers Eye Social Media Video, S…

Research: Nearly Half of consumers see social media as TV

Four in 10 consumers say that watching social media videos and streaming services counts as ‘watching TV’, and that rises to 50 per cent for Gen Zs and Millennials, according to Deloitte’s latest Digital Media Trends study. This blurring of content matters for Hollywood, advertisers, and platforms alike: with social and streaming now interchangeable, they […]