Research: 14 Datapoints on the State of the B-to-B Events Industry

Research: 14 Datapoints on the State of the B-to-B Events Industry

With Q1 rapidly coming to a close, it’s worth examining the state of b-to-b events and where they’re going in the year ahead. So we compiled data from Bizzabo’s 2025 State of Events and Industry Benchmarks, MPI’s Q1 2025 Meetings Outlook Report and Splash’s 2024 Outlook on Events to find out where b-to-b event profs stand on budgets, ROI, attendee feedback and the value of live experiences within the broader marketing ecosystem.   INDUSTRY OVERV…