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Reputation without Clicks: the Brand's New Battlefield
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1 Articles
The irruption of platforms like ChatGPT and functions like Google AI Overviews is changing the way people consume information. More and more users don’t click. They ask... and get a direct answer, without leaving the platform, without visiting your site and possibly without reading your note. And that’s where many brands — even if they haven’t found out — are beginning to disappear. The problem transcended, it’s not just about traffic; now it’s …
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