12 Articles
12 Articles
Reputation in the Age of AI: How Automation is Altering Trust Online
While artificial intelligence is revolutionizing industries at breakneck speed, it’s also quietly altering one of the most elusive—and most coveted—things a business or person can possess: reputation. Now, executive hiring choices and consumer purchasing decisions are influenced by what AI-powered algorithms reveal online. That is to say that the future of trust is not only being written by PR professionals—it’s being curated, ranked, and frequ…
Rethinking reputation management in the age of AI
With consumers expecting more and more of brands they interact with, reputation management has become crucial for effective business strategy – but in the age of artificial intelligence, there are a number of fresh challenges to organisational reputations.
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