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Report: PR & Earned Media Measurement in 2025

Summary by Michael Brito - Building Brands Online
You’re not imagining it—PR is under more pressure than ever. The days of counting impressions and calling it a win are officially over. The industry is shifting hard toward outcome-based metrics, and if your reporting isn’t aligning with sales, trust, or lead generation, then you’re already behind. This report breaks down the shift, mapping out what’s now considered best-in-class measurement—and what’s just noise. The real headline? PR is being …
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Michael Brito - Building Brands OnlineMichael Brito - Building Brands Online

Report: PR & Earned Media Measurement in 2025

You’re not imagining it—PR is under more pressure than ever. The days of counting impressions and calling it a win are officially over. The industry is shifting hard toward outcome-based metrics, and if your reporting isn’t aligning with sales, trust, or lead generation, then you’re already behind. This report breaks down the shift, mapping out what’s now considered best-in-class measurement—and what’s just noise. The real headline? PR is being …

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Michael Brito - Building Brands Online broke the news in on Saturday, March 22, 2025.
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