iPhone 17 Leads Global Smartphone Sales in Q1 2026; Samsung Tops Android Segment: Report
Counterpoint Research said the top 10 smartphones accounted for 25% of global sales, the highest first-quarter concentration ever.
- Apple's iPhone 17 became the world's best-selling smartphone during the first three months of 2026, securing a 6% share of global sales, according to preliminary data from Counterpoint Research.
- Counterpoint Research's Q4 2025 ranking previously showed the iPhone 17 Pro Max accounting for 5% of global sales, after the device debuted in 10th place just weeks following its release.
- The top 10 best-selling smartphones contributed 25% of global unit sales, the highest quarter one concentration ever, with the top three devices standing well ahead of the rest of the list.
- Apple captured the top three spots, while the iPhone 17 registered double-digit year-over-year growth in China and South Korea, driven by upgrades including higher base storage and improved camera resolution.
- Senior Analyst Harshit Rastogi noted the iPhone 17 continues to outperform its predecessor, while Samsung's Galaxy S26 Ultra narrowly missed the top 10 yet saw stronger initial sales than the Galaxy S25 Ultra.
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