Report: Global retail media ad market nears $200bn

Global retail media ad market nears $200bn but its gold-rush era wanes as search gives way to display

WARC releases The Future of Commerce Media 2025 examining trends, advertising investment and the impact of AI on retail media 4 November 2025 – The global retail media market retains significant momentum, with ad investment projected to surpass $200bn by 2027, per WARC Media. However, underlying this growth is an evolving industry. As brands consolidate their ad spend across fewer retail media networks and sponsored search growth slows, retailer…

Report: Global retail media ad market nears $200bn

The global retail media market retains significant momentum, with ad investment projected to surpass $200 billion (€173.8bn) by 2027, reports WARC Media. However, underlying this growth is an evolving industry. As brands consolidate their ad spend across fewer retail media networks and sponsored search growth slows, retailers must reinvent themselves as ‘full-funnel’ platforms offering granular display and off-site solutions, whilst preparing fo…