US EditionReport Finds B2B Marketing Shifting from Tactics to AI-Enabled Strategy - Demand Gen Report
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Report Finds B2B Marketing Shifting from Tactics to AI-Enabled Strategy - Demand Gen Report
A report released last week finds a strategic shift is underway in B2B marketing execution, as marketers prioritize artificial intelligence (AI)-driven campaigns and focus on personalization to boost performance and ROI in the current economic climate. Rethinking B2B Marketing Execution: The Age of Execution Reinvention was published by 2X, a leader in subscription-based marketing as a service (MaaS), in partnership with Avasant, a leading digi…
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