Consumer Goods Giants Step up ad Intensity as Other Big Spenders Pull Back: Report
Top consumer goods marketers raised ad-to-sales ratios to 12.5% last year as they shifted more budgets into retail media, WARC said.
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Report: Big brands spending less on advertising
The world’s largest brand owners are, on average, spending a diminishing share of their sales revenue on advertising – with the notable exception of consumer goods companies, finds WARC Media. In its Global Ad Trends report: The cost of being seen, WARC Media examines shifts in advertising intensity among 25 of the world’s largest advertisers, […]
Global advertising investments continue to grow, but major brands do not spend an increasing share of their sales. According to WARC Media's latest report, the ratio of advertising spending to revenue of the 25 leading American advertisers has increased from 6.1% in 2019 to 5.5% in 2025. The major brands are the [...] The WARC Media article: major brands invest less in advertising compared to their revenues appeared first on JUPDLC.
Ad-to-sales ratio among top 25 US advertisers drops from 6.1% in 2019 to 5.5% in 2025: WARC
Mumbai: The world’s largest brand owners are allocating a declining share of their sales revenue to advertising, with consumer goods companies emerging as a notable exception, according to WARC Media’s latest Global Ad Trends report, titled The Cost of Being Seen. The report examines changes in advertising intensity among 25 of the world’s largest advertisers to assess how major brands are contributing to growth in the global advertising market.…
World’s biggest brands increasingly spend less of their sales revenue on advertising – except consumer goods giants
15 October 2026 – The world’s largest brand owners are, on average, spending a diminishing share of their sales revenue on advertising – with the notable exception of consumer goods companies, finds WARC Media. In its latest “Global Ad Trends report: The cost of being seen”, WARC Media examines shifts in advertising intensity among 25 of the world’s largest advertisers, to better understand the extent to which big brand-owners are driving growth…
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