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Media Company Pays 400,000 Kroner for Illegal Marketing

Summary by berlingske.dk
Obsidian Media has acknowledged misleading marketing on five websites that review consumer products.

6 Articles

Lean Left

The company Obsidian Media must pay a fine of 400,000, writes the Consumer Ombudsman.

·Copenhagen, Denmark
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Lean Right

Obsidian Media has acknowledged misleading marketing on five websites that review consumer products.

·Borås, Sweden
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CheckIt was revealed last year that a number of websites that claimed to do impartial tests and reviews of products were in fact misleading consumers because the tests in question were never carried out and only functioned as advertising.; A few days later, the Consumer Ombudsman announced that they had reported the company Obsidian Media ApS to the police, which was behind a number of such 'Best in Test' websites.; Now the company is paying a f…

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The Danish marketing agency Obsidian Media has admitted to violating the ban on misleading marketing and hidden advertising, according to a press release from the Danish Consumer Ombudsman, who reported the agency to the police for the violations last year.

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avisendanmark.dk broke the news on Thursday, October 15, 2026.
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