Repeated exposure to deepfakes makes you more likely to believe their claims, international study finds

Repeated exposure to deepfakes makes you more likely to believe their claims, international study finds

According to a false video generated using artificial intelligence (AI) that went viral on social media, American media personality Kim Kardashian manipulates people online for money, and you are more likely to believe this if you come across the same video again online, according to a multi-country study by Nanyang Technological University, Singapore (NTU Singapore) published in the Journal of Broadcasting & Electronic Media.