Rent-a-grandchild: Businesses offering companions to elderly grow in India
7 Articles
7 Articles
The example of family and relationships in India is now changing. Nowadays, children are settling in other cities or abroad in search of a career and a better future. Due to this change, their elderly parents are left alone. To overcome this loneliness, a new business model in Indian markets is fast [...]
In India, elderly people hire young companions to keep them company. Some accept them as their own grandchildren, and an hour of companionship costs about four euros.
(Dan Tri Newspaper) - The increasing number of elderly people in India has led to a growing demand for young people to care for and keep them company in this age group.
More than a solution for practical tasks, this new business model seeks to respond to a frequently invisible need: to ensure that the elderly feel heard, followed and valued. An increasing number of Indian companies are betting on a new service: to provide professional companions to elderly people, in response to the loneliness and needs of an increasingly ageing population. Known as "breeds for rent" or "sons on demand", these professionals are…
"Nipples to Rent, the New Business in India. Young People Are Paid to Keep the Elderly Company Alone
An increasing number of companies in India provide support services for older people in a country where population ageing, child migration and loneliness create a growing demand for alternative forms of support.
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