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Renault: "the Purchase Price Is Not the Problem"
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Since August 2024, Florian Kraft has been Managing Director of the Renault brand and head of the Renault Group in Germany. This puts him in charge of one of the Group's key markets in Europe – and of implementing the Renaulution strategic plan under particularly challenging conditions. Germany is more than just a sales market: it serves as a litmus test for brand strength, price acceptance, and the everyday usability of new powertrains. Renault …
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