Renault India allocates over half its marketing budget to digital, says Francisco Hidalgo

Renault India allocates over half its marketing budget to digital, says Francisco Hidalgo

The Indian automotive market has demonstrated notable growth in FY25, with passenger vehicle sales increasing by 4.9% Y-O-Y and total vehicle registrations reaching 26 million. This is fueled by rising rural incomes and surging consumer demand. In this environment, Renault India once commanded attention with products that created segments; the Kwid made a significant impact when it launched a decade ago, and the Duster pioneered the compact SUV …