Reimagining user-generated content for an internal audience - Ragan Communications

Reimagining user-generated content for an internal audience - Ragan Communications

Employees can serve as an organization’s strongest ambassadors. Sometimes the best content doesn’t come in the form of a slick, outward-facing social media campaign — it starts internally with user-generated content to build community. At Ragan’s Social Media Conference earlier this year, Allyson Forstrom, director of social media and community at Life is Good, told the audience that community is just as important as any measurement metric comms…