US EditionReimagining employee newsletter strategies - Ragan Communications
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Reimagining employee newsletter strategies - Ragan Communications
New ways to connect with tough-to-reach workers. At Ragan’s Employee Communication and Culture Conference earlier this year, Mary Beth McCloy, director of corporate communications at Goddard Systems LLC, gave a presentation on how communicators can reach deskless workers and franchisees more effectively with newsletter campaigns. McCloy acknowledged the challenges of getting franchisees to engage with her team’s. “These are not our employees,” s…
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