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Regional Indian Music Finds a Global Audience
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Regional Indian Music Finds a Global Audience
Regional-language music is gaining strong momentum on streaming platforms, with Spotify’s latest Loud & Clear report highlighting significant growth in Telugu, Marathi, Bengali, Malayalam, Tamil and Haryanvi music. Telugu music royalties rose more than 120% year-on-year globally, while Haryanvi streams increased nearly sevenfold between February 2023 and February 2026, making it one of Spotify’s fastest-growing languages. Indian music is also re…
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