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Hershey Says It Will Shift Back to Classic Reese's Recipe After Backlash

The change follows criticism from Brad Reese and will affect less than 3% of Reese’s products, the company said.

  • On Wednesday, Pennsylvania-based The Hershey announced it will restore classic Milk Chocolate and dark chocolate recipes for all Reese's Peanut Butter Cups products starting in 2027.
  • The decision follows criticism from Brad Reese, the grandson of the founder, who posted a letter on his LinkedIn profile on Valentine's Day alleging the company shifted to cheaper ingredients.
  • High cocoa prices led Hershey and other manufacturers to experiment with less chocolate in recent years, affecting products like mini Easter eggs with reduced chocolate coatings.
  • Hershey acknowledged recipe changes but stated it aimed to meet evolving consumer tastes and demand for innovation in its product portfolio.
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The IndependentThe Independent
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Hershey switching back to classic Reese’s recipe after backlash

Hershey said the changes were a result of it trying to meet consumer demand for innovation

·London, United Kingdom
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Bloomberg broke the news in United States on Tuesday, March 31, 2026.
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