Hershey Says It Will Shift Back to Classic Reese's Recipe After Backlash
The change follows criticism from Brad Reese and will affect less than 3% of Reese’s products, the company said.
- On Wednesday, Pennsylvania-based The Hershey announced it will restore classic Milk Chocolate and dark chocolate recipes for all Reese's Peanut Butter Cups products starting in 2027.
- The decision follows criticism from Brad Reese, the grandson of the founder, who posted a letter on his LinkedIn profile on Valentine's Day alleging the company shifted to cheaper ingredients.
- High cocoa prices led Hershey and other manufacturers to experiment with less chocolate in recent years, affecting products like mini Easter eggs with reduced chocolate coatings.
- Hershey acknowledged recipe changes but stated it aimed to meet evolving consumer tastes and demand for innovation in its product portfolio.
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Hershey says it will shift back to classic recipe for all Reese's products after criticism - The Morning Sun
Hershey said Wednesday it will use classic recipes for all Reese’s products starting next year, a change that comes after the grandson of Reese’s founder criticized the company for shifting to cheaper ingredients. Reese’s Peanut Butter Cups have always been made with real milk chocolate or dark chocolate and peanut butter. But a small portion of Hershey’s and Reese’s products, like mini Easter eggs, are now made with a coating that contains less…
Hershey says it will shift back to classic recipe for all Reese’s products after criticism
Hershey said Wednesday it will use classic recipes for all Reese’s products starting next year, a change that comes after the grandson of Reese’s founder criticized the company for shifting to cheaper ingredients. Reese’s Peanut Butter Cups have always been made with real milk chocolate or dark chocolate and peanut butter. But a small portion of Hershey’s and Reese’s products, like mini Easter eggs, are now made with a coating that contains less…
Hershey switching back to classic Reese’s recipe after backlash
Hershey said the changes were a result of it trying to meet consumer demand for innovation
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