Redefining Wellness: Club Meraki Reimagines Health At Penn State

Why Wellness Founders Are Reimagining Traditional Media Tactics - US Reporter

Wellness isn’t niche anymore. It’s everywhere—from nutrition coaching to sleep tech to mental health apps. But as the space becomes more competitive, founders are reassessing how they tell their story. Traditional tactics may no longer be as effective. New strategies are gaining attention and building trust with their audiences. The Problem with the Usual Pitch In the past, wellness brands leaned on buzzwords and influencer shoutouts. These tact…

Redefining Wellness: Club Meraki Reimagines Health At Penn State

If you’re interested in redefining wellness beyond fitness trends, Club Meraki might be the perfect place.  Shortly after the conclusion of her first semester, freshman Annie Briseno realized that there wasn’t a specific club on campus that promoted healthy habits and wellness. So, she founded Club Meraki to promote holistic wellness beyond physical health. The club’s name, ‘Meraki,’ is a Greek word meaning to do something with passion and love,…