US EditionRedefining paid media roles: How AI shifts the focus from execution to strategy
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Redefining paid media roles: How AI shifts the focus from execution to strategy
By Upp.ai As AI continues to advance, paid media teams are undergoing a significant transformation. Where once their roles were dominated by hands-on execution—adjusting bids, managing budgets, and handling manual campaign optimisations—AI now enables a shift toward strategic decision-making. However, this transition isn’t always seamless, and many retailers face challenges in adapting to this new way of working. One of the biggest misconception…
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