US EditionReddit Plans to Unify Its Search Interface as It Looks to Become a Search Engine
SAN FRANCISCO COUNTY, CALIFORNIA, JUL 31 – Reddit's AI search tool Reddit Answers grew fivefold to 6 million weekly users as the platform handles over 70 million weekly search queries, aiming to rival traditional engines.
- Reddit plans to integrate its search function and Reddit Answers feature to create a unified and enhanced search offering, aiming to establish itself as a primary destination for finding information.
- This move follows Reddit's growth in search usage, with over 70 million weekly search queries and rising competition from AI-driven search alternatives.
- Reddit Answers, the AI-driven question-and-answer feature introduced recently, has attracted 6 million users each week and is set to expand its global reach with plans for closer integration into Reddit’s core search functions.
- CEO Steve Huffman noted that considering Reddit as a search tool is quite plausible, and highlighted that the search bar will be immediately visible to all users upon opening the app.
- By consolidating search features and leveraging user-generated content, Reddit aims to drive more active native search users and adapt to evolving internet search trends.
13 Articles
13 Articles
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OnlineMarketing.deNot only OpenAI and Perplexity become the competition for Google. Reddit is also preparing to become a search engine.
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