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Reddit Shifting Towards Search as Company Wants to Become a Search Engine

UNITED STATES, AUG 4 – Reddit Answers now serves 6 million weekly users and handles 70 million weekly searches as Reddit integrates AI to offer authentic, community-driven search results and expand globally.

  • Reddit is testing Reddit Answers, a feature that curates summaries from Reddit threads, aiming to become a search engine, according to CEO Steve Huffman.
  • Reddit's core search product now has 70 million weekly users, and efforts are underway to make the platform a go-to search engine with AI integration, according to Huffman.
  • Around 80% of users from the US, UK, Australia, and Canada believe that some questions can only be answered by humans, as indicated by Huffman's comments on a recent survey.
  • Reddit reported a 78% revenue increase year-over-year, reaching $500 million, according to Huffman.
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The Verge broke the news in United States on Thursday, July 31, 2025.
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