Reddit Wants To Be A Go-To Search Engine

Reddit’s Bold Transformation: The Road to Becoming the Ultimate Human-Centric Search Engine

Reddit Sets Its Sights on Dominating the Search Landscape In a decisive move that could redefine how users interact with online information, Reddit is aggressively positioning itself as the next-generation, go-to search engine, merging its foundational community-driven content with cutting-edge artificial intelligence. This transformation is spearheaded by Reddit CEO Steve Huffman, who announced during the company’s Q2 2025 earnings call that Re…

Reddit Looks To Expand Its Role As A Search Engine - Stuff South Africa

No matter what you might use Reddit for at the moment, you’re likely to see changes coming to the platform in the coming months. CEO Steve Huffman, speaking during the company’s latest earnings call, has said that the website will expand its role as a search engine. The mechanism the company will use for this is a combination of its Answers offering and large language model (LLM) integration. It makes a kind of sense — the website’s users often …

Reddit Wants To Be A Go-To Search Engine

Popular forum and social media platform Reddit announced Reddit Answers late last year. In case you missed it, it’s the AI-powered search tool on the platform that capitalises on the fact that many people put the platform’s name at the end of their internet searches. CEO Steve Huffman said during its earnings call that the platform will lean harder into the feature, going as far as saying that it’s one of the company’s top priorities. Huffman sa…