Record-breaking London Marathon boosted by Gen Z surge

Record-breaking London Marathon boosted by Gen Z surge

Organisers are hoping to break the record for the world’s largest marathon

Mashreq's SMASHREQ TikTok padel game smashes records, connects with Gen Z - Campaign Middle East

Mashreq has revealed details behind the success of its latest SMASHREQ campaign, which was rolled out in the form of an augmented reality (AR) game on TikTok, connecting Mashreq with the padel community. Reportedly, the first-ever padel game on TikTok, SMASHREQ has officially claimed the title of TikTok’s top AR sensation, outperforming more than 40 […] The post Mashreq’s SMASHREQ TikTok padel game smashes records, connects with Gen Z appeared f…