Rebranding Orange, highlighting its attributes, community - Orange Leader

Rebranding Orange, highlighting its attributes, community - Orange Leader

ORANGE — The City of Orange has a lot going on and, as Mayor Larry Spears says, Orange is open for business. The city’s new logo and rebranding was unveiled a few months ago as an effort to enhance the city’s brand and highlight its unique attributes and vibrant community spirit, according to information from the city. Spears said city staff, marketing department and Convention and Visitors Bureau came together with the idea to rebrand the city,…