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Realistics Wants to Simplify the Lives of TV Market Players - The Media Leader
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Simplifying the lives of market players to make their work more efficient is the ambition of Realitics. Thus, by integrating its Bee measurement technology into the SmartX ad server, the RTL group's subsidiary aims to simplify access to measurement and speed up usage. "This is a huge step forward for productivity," says Guillaume Belmas, CEO of Realtics. "This native integration automates cross-media TV measurement (linear, segmented, CTV) witho…
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