Real estate CEO says the luxury industry is all about one thing: a 'return on ego'

Real estate CEO says the luxury industry is all about one thing: a 'return on ego'

For Ziad El Chaar, CEO of luxury developer DarGlobal, the future of the luxury industry isn’t measured purely in financial returns—it’s about emotional capital. While ROI is a return on investment, he said at the Fortune Global Forum in Riyadh on Monday, “In the luxury segment, we always say we’re giving you a lot of ROE: A return on ego.” That “return on ego,” Chaar explained, is what drives buyers toward exclusivity and identity-defining purch…

Phoenix luxury buyers return

By Angela Gonzales | Phoenix Business Journal Cooling price growth and lower mortgage rates has lured buyers back to the Phoenix housing market. The metro saw a boost in contract activity last week for homes in the luxury market, especially in the $1 million to $2 million price range, which was up 39%, according to The Cromford Report’s latest data. READ ON:

Luxury Is a Level of Service- Not a Price Point

At The Seward Group, our motto is “full-spectrum concierge real estate at every price point.” We believe luxury real estate isn’t defined by a price tag- it’s defined by how you make people feel and the level of service you provide. Whether you’re buying your very first $350,000 condo or selling your $3.5 million dream home, you deserve the same level of care, attention, and excellence.