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Reach brings in GenAI tool to combat Google Overviews - DecisionMarketing
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Reach brings in GenAI tool to combat Google Overviews - DecisionMarketing
Media giant Reach, the company which has over 120 brands including The Mirror, Express, Daily Star, Manchester Evening News, and BelfastLive. is aiming to tackle the likes of Google’s AI Overviews tool by implementing a new tech solution, designed to ensure reader engagement stays strong, both in the short and long term. The company is adopting Taboola’s DeeperDive, a GenAI answer engine that lives directly on publisher websites and leverages th…
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