US EditionRe-engage lapsed customers through Performance Max
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Re-engage lapsed customers through Performance Max
Most businesses seek to reduce churn, retaining as many customers as possible, increasing their loyalty and lifetime value (LTV), as its cheaper to retain a customer than gain a new one. Any tools that help us to do that are welcome. Google have recently developed the facility to target specific existing customer segments within Performance Max campaigns and are launching ‘win-back’ mode, specifically designed to target and reactivate lapsed cus…
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