Apple Still Needs to Add RCS Univeral Profile 30. Here's Why It's Important.

Apple still needs to add RCS Univeral Profile 30. Here's why it's important.

Apple's RCS support still does not include end-to-end encryption.

RCS Really Works: Vibes RCS Launch Shows Outstanding Early Results, With Tripled Customer Engagement and 30% Revenue Boost vs. SMS

Vibes, the mobile-first engagement platform used by retail and restaurant industry leaders such as Chipotle, Kohl's and Polo Ralph Lauren, today announced that its customers are already seeing 3 times the engagement rate with their initial RCS messages than that seen from SMS messaging. - - Because RCS helps brands deliver communication experiences to customers and guests that go far beyond what we're used to with SMS and MMS, this early validat…