US EditionRBW Signs Strategic Partnership with NetEase Cloud Music to Expand K-POP's Global Reach Among Chinese Youth
- On May 26, 2025, RBW Inc. And NetEase Cloud Music signed a strategic copyright partnership in Hangzhou, China.
- RBW, a prominent K-POP content producer managing groups such as MAMAMOO, has partnered with NetEase Cloud Music, one of China’s leading streaming services boasting hundreds of millions of monthly users, to broaden its reach among Chinese listeners.
- The deal grants NetEase Cloud Music access to RBW's full catalog, including group and solo releases by artists such as MAMAMOO's Solar and Moonbyul, with future releases to be offered exclusively and earlier to Chinese fans.
- An RBW representative described their alliance with NetEase Cloud Music as a relationship founded on mutual trust rather than a simple copyright agreement, emphasizing their dedication to enhancing K-POP's global presence through ongoing collaborative efforts.
- This partnership seeks to enhance collaboration between the Korean and Chinese music industries and promote cultural exchange, reinforcing K-POP's influence in China while embodying their mutual dedication to sustained cooperation within the Asian music market.
25 Articles
25 Articles
The Berkshire Eagle
RBW Signs Strategic Partnership with NetEase Cloud Music to Expand K-POP's Global Reach Among Chinese Youth
HANGZHOU, China, May 26, 2025 /PRNewswire/ -- RBW Inc. (KOSDAQ: 361570), a leading integrated content production company and home to top K-POP acts such as MAMAMOO, ONEUS, ONEWE, and PURPLE KISS, has entered into a strategic copyright partnership with NetEase…
NetEase Cloud Music and RBW Join Forces to Amplify K-POP’s Reach in China
HANGZHOU, China, May 27, 2025 – K-POP content production giant RBW Inc. has formed a strategic alliance with NetEase Cloud Music, one of China’s leading digital music platforms, to bring its full roster of artists and music catalog closer to the Chinese audience—particularly the growing Gen-Z fanbase. The agreement grants NetEase Cloud Music access to RBW’s comprehensive discography, including both group and solo projects by acclaimed acts such …
RBW Signs Strategic Partnership with NetEase Cloud Music to Expand K-POP’s Global Reach Among Chinese Youth
HANGZHOU, China, May 26, 2025 /PRNewswire/ — RBW Inc. (KOSDAQ: 361570), a leading integrated content production company and home to top K-POP acts such as MAMAMOO, ONEUS, ONEWE, and PURPLE KISS, has entered into a strategic copyright partnership with NetEase Cloud Music (HKEX: 9899), one of China’s most influential music streaming platforms. This collaboration is […]
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