Rasna acquires beverage brand Jumpin for Rs 350 crore

BACARDI BRINGS BREEZER® BACK TO THE UK

Much-loved ready-to-drink (RTD) brand returns to UK stores and hits bars in time for summer In response to the strong demand from a new generation of consumers for RTDs with a fruit-forward taste, Bacardi is bringing BREEZER back to the UK. Sales of Flavoured Alcoholic Beverages (FABs), which are valued at over £300M* in the UK, account for nearly half of the growing RTD category and a name as recognised as BREEZER for quality and taste will hel…

Mumbai (Anil Bedag): Rasna Private Limited, the world's largest instant beverage company, has entered India's rapidly growing ready-to-drink (RTD) market. As a part of a well-thought-out strategy, the company has acquired the famous beverage brand Jumpin, which is independently valued at Rs 350 crore. This move is for Rasna to expand its non-carbonated […] The post Rasna enters ready-to-drink market by acquiring the famous brand Jumpin appeared …

India soft-drinks group Rasna buys Jumpin brand from Hershey

India-based concentrate and squash producer Rasna has snapped up local ready-to-drink soft-drinks brand Jumpin.

Rasna acquires beverage brand Jumpin for Rs 350 crore

New Delhi: Rasna has forayed into the ready-to-drink (RTD) segment by acquiring the beverage brand Jumpin, valued at Rs 350 crore.  Originally launched as a flagship product of the Godrej Group, Jumpin was the first Tetra Pak brand to gain widespread consumer acceptance for its Tetra Pak offerings and its memorable Baba Sehgal and many other advertisements since the early 80s.  Subsequently managed by Hershey’s India, the brand now transitions i…